And you won't BELIEVE how they're doing it...
Clickbait on your news feed could be soon a thing of the past, after Facebook announced it's cracking down on articles which "withhold information".
The social media site plans to declutter its news coverage by reducing the number of "misleading" headlines in favor of "authentic stories".
The company announced on Thursday (August 4) that changes will be made to the algorithm that decides what users see on their feed.
It will mean you'll see fewer articles that "withhold information" or create "misleading expectations".
A filter will also be introduced to detect the phrases most commonly appearing in clickbait articles.
To clarify the effect of all this, Facebook announced that "websites and pages who rely on clickbait-style headlines should expect their distribution to decrease".
The changes to the news feed will take place automatically over the coming weeks.
It's the second time in two years that Facebook has looked to tackle clickbait, after it announced it was analyzing the time users spent on clicked content back in 2014.